As we've previously reported (and with apologies to the author), the grapes of copyright wrath have been trampled by the U.S. court system over the past ten years in a series of lawsuits filed by the descendants of John Steinbeck against one another. With books like...
Month: August 2015
Super Bowl Ads Cost Millions; Superb Owl Ads Not So Much
If you're a fan of the NFL, then you remember last year's Super Bowl. With time running out, the Seattle Seahawks were a play away from scoring the game-winning touchdown when a controversial play call led to an interception by New England and the championship...
Michael Jordan’s Is Worth $8.9 Million. How Much Is Yours Worth?
I think everyone can agree Michael Jordan, formerly of the NBA Chicago Bulls, was one of the greatest basketball players of all time. And, I think we can also agree that for marketing purposes his face is not only very recognizable but also very valuable, especially...
HOW TO – Select a Strong Trademark
Not all words or names can be protected as trademarks. For example, no one business can claim exclusive rights in generic terms because every business owner in the same industry needs to be able to use them to identify their own goods or services. Thus, no one owns...
DeflateGate Exchange Sparks Copyright Mayhem
As my partner, Jim Morse will attest (he's a graduate of Boston University), few are revered in New England quite so much as Patriots quarterback Tom Brady. With rugged good looks, a beautiful model-turned-wife, and a history of game-winning performances in the NFL,...
Due Diligence for Mobile Home Park Purchase (Part 2)
As noted in part 1 of this article from the July 2015 issue we discussed our fictional account of acquiring a mobile home park through EBay. The lens we used focused on acquiring a mobile home park as a business (i.e., a going concern). This article will focus on the...