LITIGATION UPDATE. As we originally reported way back in 2012, Chicago inventor Scott White has been waging an ongoing war with Kraft Heinz Co. over rights to an innovative design for ketchup and other condiments that White had dubbed the "CondiCup." White, a former...
Trademarks can be powerful. If you don't agree, just think of brands like Nike, McDonald's and Mercedes-Benz that rely on their trademarks to define their reputations in the marketplace and to drive consumers to buy their products. Where would they be without their...
Coca-Cola is widely known as the single most recognized trademark in the world. Neither Pepsi, Ford, nor even the golden arches of McDonald's have been able to unseat the cursive script of the bright red and silver hallmark Coca-Cola soda can when it comes to...
If you were a teenage boy sometime in the last 20 years (or you were an adult male who wished he was once again a teenager), then you've undoubtedly heard of the popular massively multiplayer online game "World of Warcraft." To many, the game is simply known as "WOW"...
If the federal government changed the name of Yosemite National Park to something else, would it change the beauty of the natural setting, the breathtaking grandeur of the vistas or even the popularity of visiting the national park amongst tourists? Probably not. And...
I don't know about you, but I just don't get kale. I've read the articles about it being a "nutritional powerhouse" and I know it's supposed to be part of the proverbial balanced diet, but I don't find the taste or the consistency very appealing. When I sit down at a...
A long time ago (circa 1977) in a galaxy not so very far away (our very own Milky Way galaxy) George Lucas unleashed a branding juggernaut when he released the first Star Wars film, Star Wars Episode IV - A New Hope. Since then, we've learned to love most things Star...
Ever since I was a kid growing up in Oklahoma, the one thing I've hoped to find under the tree on Christmas morning more than anything else was a Jeep. And, I didn't want just any ol' Jeep. I've always wanted a 1945 Ford "script" Jeep, one of the World War II era...
When Marty McFly and Doc Brown traveled from 1985 to 2015 in a modified DeLorean DMC-12 in the second movie of the Back to the Future trilogy, they visited the town square of fictional Hill Valley and the courthouse played a key role in getting them back to their own...
November marked the 100th anniversary of the issuance of the patent for the iconic Coca-Cola bottle design. Oftentimes cited as one of the best examples of trade dress in the world, the Coke bottle design was originally envisioned as a way to mass produce a drink...
